Community

Building a genuine connection with users keeps them coming back. Through my IP knowledge, community management, brand adherence, UGC curation, and loving touches, I have build impactful connections for companies and organizations.

Anime Staff Interactions

Appreciating animator’s work and showcasing animation process by production materials vs final.

Regular interactions with Opening and Closing song artists to make them feel appreciated and embraced by U.S. audience.

High praise from Black Clover’s Director, Tatsuya Yoshihara about my social media management.

Educating fans and strengthening overseas partner relationships. Fans are often unaware of the amount of labor that goes into a single episode. A look behind the scenes leaves fans with a strong impression of the show -- encouraging higher engagement and retention. Consequently, production staff organically engages with the community while feeling appreciated and included.

Brand, Celebrity, & Influencer Interactions

Dr. STONE account interaction with NASA since Senku wants to go to space like his astronaut dad.

Regularly supporting longtime anime fan and musician Megan Thee Stallion’s love for Black Clover to build relationship.

Authentic interactions, such as this with 100Thieves co-owner Valkyrae, result in partnerships.

Finding the intersections of anime and other fields has always been a fun part of my job. Brand standards are still followed in these fun interactions.

Jordan x NARUTO collaboration unveiled at 2023 NBA All-Star Weekend

Brand-Specific Community Engagement

Engaging with wholesome (and all other) UGC, such as this video created by boys in rural Philippines.

Replying to tired student comment in order to motivate fans in their real, personal lives.

Regular TikTok comment section replies that acknowledges fan or platform trends.

Promote inclusion by replying to comments or UGC across Facebook, Instagram, X, and TikTok in English and Spanish for a variety of brands.

Launched Crunchyroll's first Facebook Group within my final quarter. I curated high-quality UGC in post approvals.

Fan art is typically drawn, but I embraced and curated all the best work no matter what medium it was in.

Showcased the best submitted cosplay from fans all around the world.

Approved on-brand memes for fans to have a laugh. Aligned postings with episode releases or other strategic drops.

Black Clover "The Magic Knights" Facebook Group

Cookie Run Social UGC Curation

Mixed in UGC within our regularly scheduled gameplay content in order to appreciate and include fans. Chose high-quality content to diversify UGC posting types/styles.

Showcased the best submitted cosplay from fans all around the world.

There’s an official Cookie Run comic, but fans made their own versions and memes based on gameplay.

Carefully curated the best fan art because this community’s expectations of royal quality.

I have Discord and Twitch community management experience. Feel free to ask me about it.

Discord Management and Twitch Moderation

K-Pop Community Engagement

Although I wasn't initially a K-Pop fan, I researched K-Pop communities to understand their idol devotion upon learning that Black Clover would feature two K-Pop groups for its OPs. Their support led Black Clover to Trend #1 Worldwide on Twitter and YouTube.

UC Berkeley Memes for Edgy Teens (UCBMFET) Facebook Group

This Facebook group changed my career trajectory. My friends and I created this while feeling no sense of community as freshmen at UC Berkeley. Our meme page transformed collegiate communications across the nation and spawned copycat communities around the world.

We were covered by major national news outlets, held campus events, and even made it into the student government with an unorthodox candidate. During the pandemic, we partnered with Blockeley, BEAUZ, and UC Berkeley to organize the 2020 virtual commencement on Minecraft. The group is now defunct, but we're grateful to have created a memorable university experience for 200K+ past and present Berkeley students.

We partnered with Kiwibot regularly. They became a beloved part of the UC Berkeley student experience.

Minecraft Commencement speeches from the Chancellor, Vice Chancellor, and Mojang's Chief Brand Officer. The event was sponsored by Razer, NVIDIA, and others.

Created and followed social trends and connected them to Berkeley.

UC Berkeley Open Computing Facility

The OCF is an independent, student-run organization that provides computing resources, services, and support to the UC Berkeley community. The OCF is staffed by volunteers who are responsible for maintaining the computing infrastructure, building websites, and providing technical support to users, and developing new services and applications. The OCF is committed to promoting open access, open source, and open standards in computing.