Marketing
Experienced in cross-departmental brand and content marketing. I'm interested in defining, building, maintaining, and growing impactful brand identities that makes internal key stakeholders, partners, and the fan audience happy. I'll never make you look cringe. I never forcibly use old trends and memes to go viral. My goal will always be to start something new within a community that even entices individuals outside of the community. I know when to read the room. I won't use any brand accounts as an extension of myself. I'll get the job done with a strong brand voice that considers platform trends, company optics and brand standards.
I can adapt to different genres and fields of marketing through audience research and immersion. I have a big background in marketing AAA Shonen anime titles, which are mainly targeted toward male audiences. Fans assumed a man ran the Black Clover account and were surprised to find out about my identity upon leaving. My concise and impactful copywriting style has only been improved through strict content approvals. Aside from any pop culture or news trends, I'll always use data to inform and drive my marketing strategy, along with some of my loving and thoughtful touches.
Major Campaigns
Basic Service
Black Clover Spade Kingdom premiere campaign trends at #1 Worldwide on Twitter and YouTube!
Intermediate Service
BLEACH: Thousand-Year Blood War’s launch trended #1 worldwide on Twitter, surpassing Chainsaw Man's premiere, which trended at #2.
Advanced Service
Cookie Run: Kingdom English Dub multifaceted launch campaign included billboards in LA and NY.